CLIENT SERVICES

Brand & Reputation Management

A good brand can be a business’s best insurance in Africa. Drawing on years of experience working for multinationals, TWG helps clients articulate a vision and mission for their brand within the context of local markets. This vision forms the foundation of communication with key stakeholders, including the government and powerful advocacy groups. Because government has become more involved in managing their own economies, success in the market place is defined as much by the numbers as it is by the actors. Working hand in hand with clients on the ground, we go beyond identifying appropriate stakeholders to brokering personal introductions and cultivating sustainable relationships.

Case Studies

Building Responsible Brands in East Africa

Navigating Political Transitions