Last week we wrote about Africa’s current bandwidth shortage and the emerging telecom investments changing the tide in which technologies are being used. This week, the Wall Street Journal (WSJ) published a review of 2010’s top trends in mobile technology. Two major predictions for 2011 stand out in the African context: “Cheap smartphones” and “Apps go corporate.”
WSJ anticipates that Google will target expand the smartphone market by heading downmarket with Android, its operating system for mobile devices. Chinese companies Huawei Technologies and ZTE (Google and China censorship spat notwithstanding) are making just the kind of less expensive models African consumers seek. Although the African market may average a $10-$15 dollar handset price point, new Chinese smartphone models can be sold to end users for as little as $50. Unsubsidized, says WSJ, Android phones will sell at prices below $100. Profits may make strange bedfellows and together Google and Huawei may spark fast-moving growth in Africa’s smartphone market.



