At last week’s 8th Annual AGOA Forum in Nairobi, Kenya, TWG Managing Director Aubrey Hruby joined a distinguished panel of speakers from such organizations as USAID’s West Africa Trade Hub, South African sourcing agent Cool Ideas, and the Kenya ICT Board to address the topic “Development of and Access to AGOA Export Markets.”
Ms. Hruby spoke on product development and adaptation to meet market requirements, as well as the often-overlooked importance of branding and identification of US buyers. This PowerPoint presentation summarizes Ms. Hruby’s strategies for African businesses to break into US markets and highlights a few African companies that have successfully made the transition.
Other featured speakers included:
Steve Lande – President, Manchester Trade
Vanessa Adams – Project Director, West Africa Trade Hub
Paul Kukubo – CEO, Kenya ICT Board
Karim Dostmohammed – IPS Group
Belinda Edmonds - Cool Ideas, South Africa
Klaus Fehling – KFP Ltd, Uganda
