Who We Are
Founded in 2003 by Rosa Whitaker, the first ever Assistant U.S. Trade Representative for Africa under the Administrations of Presidents George W. Bush and Bill Clinton, TWG operates at the nexus of US-Africa economic policy, trade and business development. With offices in Washington, DC, and Accra, Ghana, and strategic partners across Africa, we provide unsurpassed access to opportunities and leaders across the continent.
Rosa Whitaker and the multi-lingual TWG team are at the forefront of the African business and investment landscape – not as spectators, but as participants helping to shape the continent’s rise on the global stage. With team fluency in English, French, Spanish, German, Russian, Hebrew, Twi and Ga, TWG brings an unmatched ability to communicate effectively on the global stage.
Our mission is to promote private sector-led growth and business solutions that alleviate poverty and develop local economies in Africa. TWG has a demonstrated record in developing mutually beneficial, “win-win” solutions for global clients, African governments and people across the continent.
Dedicated to a collaborative process, TWG works with clients to create a shared vision of success, and then works to deliver the results. We not only help clients achieve a greater footprint in Africa, but also to build their businesses sustainably while contributing development dividends to countries and the continent as a whole.
We are proud of our unequaled reputation for conducting business with the utmost integrity and personal responsibility. Training in and strict adherence to the U.S. Foreign Corrupt Practices Act (FCPA) and the U.K. Bribery Act is a requirement for all TWG staff.
Our reputation speaks for itself – more than 85% of TWG’s business has emerged from referrals.
What We Do
- Strategic Counsel
- Investment Facilitation
- Regulatory Navigation
- Government Affairs and Corporate Communications
- Opportunity Identification And Vetting
- Introductions To Key Interlocutors To Make Deals Real
- People And Institution Mapping
- Identification/Mobilization Of Project Financing
- Crisis Management And Negotiations
- Development Of Sustainability Initiatives
TWG’s infrastructure development initiative mobilizes global financing, operators and developers to expand Africa’s infrastructure, from airports, maritime facilities and rail lines, to power, and ICT networks. TWG executes this initiative through a consortium of global developers. We currently have USD $3 billion in projects under development. We continue to broaden our base of partners to address the region’s need for $100 billion in annual infrastructure investments.
Directing Technology-Driven Innovation. Recognizing the massive opportunity for the continent through enabling and disruptive technologies, TWG is investing in innovative local companies that are making a difference for businesses and consumers. We are also introducing global technology firms to Africa and helping them navigate and expand their footprint.Partnerships with Investment Firms. As Africa continues its rapid growth, the continent is becoming increasingly attractive for private equity investment. TWG is actively developing a partnership with a private equity firm that shares its passion for transforming of the African continent’s economy.
What We Deliver
- TWG successfully helped to ensure contract award and to secure required funds.
- TWG supported in key phases of the process, providing strategic advice and assistance with negotiations.
- TWG provided business and competitiveness intelligence and strategic counsel based on unique expertise in the local economic, political and business environment.
- TWG designed and developed an Economic Transformation Initiative which included a local content strategy, creating thousands of jobs and maximizing general economic flow-through from the investment.
- TWG facilitated Presidential-level meetings to discuss and resolve key issues.
- TWG developed the company’s strategy for negotiating with the government, emphasizing the company’s unique value proposition.
- TWG facilitated CEO-Prime Minister introductions and high-level visits for corporate executives.
- TWG brokered a settlement that resulted in a strong commercial partnership.
- TWG negotiated with government officials to get approval for the company’s priority location for the facility.
- TWG successfully secured a reduction in the country’s tax investment code to maximize potential return on investment.
- TWG built local recognition and acceptance of company brand through sustained engagement with government officials and civil society.
- TWG conducted an in-depth analysis of import tariffs and benchmarked against comparable African markets.
- TWG identified a manufacturer able to package the company’s product locally, allowing tariff free status and improving the company’s overall socioeconomic impact in-country.
- TWG successfully raised the company’s profile with Government officials and within the market to prioritize issues, reduce operating costs and safeguard the investment.
- TWG facilitated ongoing high-level engagement with key ministries.
- TWG smoothed regulatory issues to get duty claims processed.
- TWG raised the profile of the investment and its transformative impact in the local and regional press to build reputation of brand.
- TWG successfully helped establish and maximize impact in chosen markets.
- TWG provided analysis of government procurement structures and decision-making processes.
- TWG developed a training module for the company’s sales representatives.
- TWG brokered partnerships with government agencies, nongovernmental organizations, and procurement entities that advanced client needs.
News and Views
Profound thanks to Rep. Charles Rangel for proclaiming Rosa Whitaker Day. No one in the US Congress has done more for the cause of Africa’s freedom and prosperity than the member for Harlem.
Rosa Whitaker, founder and CEO of the Whitaker Group, has been hailed as a “trailblazer” by Face2Face Africa at its fifth annual awards gala to recognize and celebrate of pan-African achievement.
Let’s not get hung up on the 1%/99% problem that is bedevelling mature market economies but focus instead on what we need to do to make the market work inclusively for us, argues Kingsley Mohgalu, former Deputy Governor of the Central Bank of Nigeria (CBN) and currently a Senior Fellow in the Council on Emerging Market Enterprises at The Fletcher School of Law and Diplomacy at Tufts University.
…argues David Levin, Managing Partner at Nexus Capital Markets, a leading Pan-African/U.S. investment bank located in New York and Johannesburg. American business should take note and stop missing out on the extraordinary opportunities the continent offers.
TWG in Action
President Kenyatta and Linda Thomas-Greenfield, U.S. Assistant Secretary of State for African Affairs.
At TWG, “We Work Until You Win”
Led by Rosa Whitaker, TWG has staff in Washington, DC and Ghana, and works with strategic partners throughout the region. The TWG team collectively brings almost 50 years of experience working in Africa, and possesses a record of excellent execution, successful delivery and proven integrity. We adopt unique approaches and customized solutions for global and diverse clients to facilitate market entry, investment and business expansion in Africa. TWG’s credibility, expertise and privileged network of trusted contacts throughout Africa are unparalleled.
CEO and President
Rosa Whitaker is recognized as one of the world’s foremost experts on African trade, investment and business. Named in 2010 as one of Foreign Policy Magazine’s top global thinkers, Ms Whitaker served as the first-ever Assistant United State Trade Representative for Africa under the administrations of President Clinton and President George W Bush.
Rosa Whitaker is one of the hands-on architects of the African Growth and Opportunity Act (AGOA), America’s first comprehensive trade law with African countries. AGOA provides duty -free access to the US market for essentially all African-made products. AGOA continues to be the center-piece of US-Africa economic policy.
As the lead US negotiator for bilateral and multilateral trade agreements, she was the prime mover behind a series of unprecedented initiatives to enhance US trade, investment and economic cooperation with African countries. Ms. Whitaker also served as a career US diplomat specializing in African economic matters.
In 2014, she was the first American to be given the “Africa Economy Builders” award which complements numerous honors recognizing her 30-plus years of demonstrated achievement in forging investment and trade ties with Africa. In 2003, Consumers for World Trade inducted her into the Hall of Fame for Trade.
Ms. Whitaker is a Vice Chair of the Executive Board of Mercy Ships, a global faith-based charity operating the largest private hospital ship in the world. She also served on the Board of the Center for International Private Enterprise (CIPE), the Center for Global Prosperity and she previously served as Vice Chair of the US-South Africa Business Council.
Ms. Whitaker is regularly featured in the press on Africa trade issues and has lectured at the National Defense University, MIT and Carnegie Mellon University. Ms. Whitaker holds Master’s and Bachelor’s degrees from the American University in Washington, D.C. Rosa Whitaker is married to Nicholas Duncan-Williams, the Presiding Archbishop and General Overseer of Christian Action Faith Ministries (CAFM).
“I bring to my work the values I live by – integrity in action, excellence in execution, steadfastness in faith.”
Africa Business & AGOA Resources
AFRICAN GROWTH AND OPPORTUNITY ACT
Rosa Whitaker was a hands-on architect of the African Growth And Opportunity Act (AGOA), a landmark legislation that provides duty-free access to the US market for essentially all products produced in Africa. AGOA continues to be the center-piece of US-Africa …Read More ›
Global Reach, Local Impact
1818 Library Street, Suite 500, Reston, VA 20190
Tel: +1 (571) 346-7660
1 Dulles Court, Joggis Street
Mailing: PMB 366, Cantonments
Tel: +233 302 824163
Fax: +233 302 824162
WORK WITH US
Dynamic, innovative, entrepreneurial – these are the watchwords TWG lives by.
At TWG, we offer individuals with intelligence, business acumen and a passion for driving Africa’s economic development opportunities to create enterprising solutions to some of the most challenging and complex global issues.
For inquires about open positions, please email us along with a cover letter, resume, and writing sample.